I admit it. I swoon over creative marketing. It’s one of my many inspirations and favourite guilty pleasures. The best kind of marketing, in my opinion, is done for organizations or causes that try to advance society. They usually don’t have the funds to blow on big (and unsuccessful) marketing, so they make what they …
Category Archive: Web 2.0
Apr
25
What if you were alone?
What if you had no followers on Twitter or friends on Facebook? What if no one read your blog? What if no one subscribed to your mailing list? What if no one listened to your music, used your service, came to your event, or bought what you were selling? Would you still be doing what …
Mar
15
Reading Great Blogs in 5 Minutes
I love reading great blogs. It kick starts my morning, provides reading material at lunch, and is a great way to end off the day. However, reading the 123 blogs that I subscribe to could be quite time intensive. But it’s not. I use Google Reader (a type of RSS Reader) to help me skim …
Jan
18
Including Your Community in Your Event (online)
Every year, over 30 alumni from the Sauder School of Business help coach the UBC delegation for the JDC West Business Competition. We spend about 4 months running the teams through cases, presentation techniques, training practices, and team building exercises. I can proudly say that coaching the Social Team is one of the best parts …
Nov
25
The future of computing: Trillions
The future of technology is daunting to some, but paralyzing to many. We can’t just adapt what we already have, we must redesign what (and how) we operate. Watch this sweet video to get a glimpse into what could be our not too distant future: Pick of the post: Ke$ha – Tik Tok (music video)
Oct
19
The Power of One
To create a masterpiece takes many parts. But who says they can’t all be cut from the same fabric? Watch the video below if you need a reminder of the beautiful power of one person. (Hat tip to Jocelyn Ling for passing this my way) What’s your masterpiece? Pick of the post: fun: Be Calm
Aug
15
Still think social media is a fad?
Watch this video: (Thanks Mashable) Pick of the post: La Roux – Bulletproof
Jul
30
Web 3.0: X Marks The Spot
- Web 2.0 strategies and how Universities can prepare for web 3.0 – Co-presented with Ryan Rodrigues, University of Western Ontario, at CCAE National 2009 Web 3.0 – X Marks the Spot View more presentations from Matt Corker.
Jul
30
Getting the Word Out: Promoting Your Brand
- Using technology and brand-ividuals to promote your program or event – Presented at UBC student-staff training 2009 and Residence Life Staff training 2009 Getting The Word Out – Promoting Your Brand View more presentations from Matt Corker.
Jun
07
US Air Force: Dealing with Negative Press Online
I just finished presenting with a great counterpart from UWO, Ryan Rodrigues, on social media strategies and web 3.0 at the CCAE National Conference. Are we communications or technological experts? Not neccesarily. But we’re passionate about it, can see how the strategic (and measurable) opportunities that it presents, and, more importantly, see how it helps …