With a familiar routine coming back into my life, it’s time to focus on my health. When I saw this ad for Asics, it reminded me that along with a strong body comes a strong mind. Getting more than just an endorphin rush, by exercising you refresh your outlook on life and strengthen your commitment …
Category Archive: Marketing
Sep
23
Unifying causes
We continually hear “I don’t know what everyone does in the office” or “I didn’t know that opportunity was even available to get involved in.” We then spend hours determining marketing strategies and internal communication plans that will help “inform” parties about what we do or what is available to do. But do they really …
May
13
Promoting the experience instead of the product
After a whirlwind of social media conferences and events these past two weeks (including Convergence 2009 featuring David Plouffe – Obama’s campaign manager), I was asked to give a presentation today to UBC’s summer student staff on “Getting Your Word Out: Promoting Your Brand.”We had some great discussions and, at the end of the session, …
Apr
29
5 titles I would love to have!
Chris Guillebeau, author of 279 Days to Overnight Success, writes: “Whenever anyone talks about creating success for themselves or someone else, the first question you should ask is, “What does success look like?” In other words, how is it measured?” His definition success for his writing career is that he can now introduce himself to …
Apr
12
Rise of the brand-ividual!
As companies and organizations hire employees that fit into their corporate culture and resonate with their values/goals, they are essentially creating personified versions of their corporate brand. Or, the reverse, people are creating a more personable version of corporate brands. We now see this as humans blog, tweet, and interact online on behalf of their …
Mar
22
8 blogs worth blogging about
This past week, my sister told me that I was blogged about by one of her favourite Vancouver bloggers Kasia Fink. In her blog post, Kasia passed on the “Love Ya Blog” award to me, which has been circulating through the blogosphere. It’s essentially an awesome shout out to 8 great blogs she reads. (Sidenote: …
Dec
14
‘Tis the season to take the opportunity!
Christmas time in Vancouver – it’s officially here! A nice layer of snow has covered the streets (which means that all the buses have stopped running, taxis are slowly lurking everywhere, and people have retreated into their homes – for now). Oh Vancouver, you’re never ready for this white stuff are ya! This past week, …
Dec
08
If you could change your life…
… would you? Short answer: HECK YES! Now I say that not because I am unhappy or unsatisfied with my current life. Quite the opposite actually. I work with a great group of people doing some really exciting things.That being said, an opportunity to work as an intern with Seth Godin (a very talented marketer …
Nov
25
Here’s to the crazy ones
What an incredible way to start your day – remembering that life’s rules, norms, and status quo is just waiting for someone like you to come along and change it.Stand tall, look up, and be bold.…. and don’t forget to be a little crazy!
Nov
19
Ideas worth spreading
Nothing gets me more excited than a great idea. (Ok, maybe a good advertising campaign that makes you feel great can get me excited as well). TED.com is a thought-provoking site that I subscribe to that features incredible speakers speaking on – you guessed it – their incredible ideas. Be it a song, a speech, …