I admit it. I swoon over creative marketing. It’s one of my many inspirations and favourite guilty pleasures. The best kind of marketing, in my opinion, is done for organizations or causes that try to advance society. They usually don’t have the funds to blow on big (and unsuccessful) marketing, so they make what they [...]
TOMS Shoes has a great business model. For every pair of shoes they sell, they give a pair of shoes to a child in need. One for One. Awesome? Awesome! I recently found another great company that follows a similar philosophy. FIGS – threads for threads – gives a school uniform to a child for [...]
The 20 seconds we share with a stranger passing us on the street is filled with opportunity. We could smile and brighten their day. We could ignore them and give them the cold shoulder. We could trip them, nudge them, yell at them, or even try to steal their iPod. The interesting thing is that [...]
As Seth Godin writes: “Now, more than ever, we need to shake things up.” In preparation for the new year(s), and his new book launch no doubt, Seth brought together more than seventy great thinkers to create an e-book called “What Matters Now.” In classic Godin fashion, he uses short ‘chapters’ to jam-pack quality into [...]
The fanfare of this holiday season doesn’t have to take a toll on your wallet, or the environment. Here are some helpful tips to make this Christmas a little bit greener. Take public transit (or walk) to go Christmas shopping. It may add a couple minutes to your trip, but it forces you to plan [...]
While studying at the Copenhagen Business School, a classmate of mine asked the prof “What do I need to know in order to prepare me to be successful in international business?” His response: “Geography” His rationale: International business is influenced primarily by international laws and politics. International laws are influenced by domestic laws and governing [...]
The future of technology is daunting to some, but paralyzing to many. We can’t just adapt what we already have, we must redesign what (and how) we operate. Watch this sweet video to get a glimpse into what could be our not too distant future: Pick of the post: Ke$ha – Tik Tok (music video)
For the 6th year in a row, I headed to War Memorial Gym at UBC yesterday for the Remembrance Day ceremony. It was encouraging to see the 350+ people there, as I remember my first two ceremonies had probably between 100-125. It’s nice to know that our generation still cares about those who came before [...]
A week ago, while I folded my laundry, I watched the Dalai Lama take the stage at the UBC Chan Centre alongside other notable Nobel Laureates as one of the events taking place during the Vancouver Peace Summit. (Hat tip to CTV.ca for streaming it online.) One of his comments really resonated with me: Real [...]
Talking about social impact usually involves mentioning the ripple analogy: you being the rock that is thrown into still water, and the ripples being the effects you made on others by your presence. We can’t see these effects, but others feel them. This was especially true for me today as I was participating in the [...]
