It’s official. The first lululemon athletica shop in Europe is now open.
This past weekend was the lululemon athletica Chelsea‘s grand opening weekend. And boy was it grand! I flew in for the day to give out some high fives and provide some support for the team over there. They had it dialed in.
The buzz in the showroom was magnetic. People came in smiling. There were surprises, yoga poses, dance parties, a ton of laughs, sweaty pursuit recommendations, and really great conversations with everyone that came in. It was a hub of awesome. I flew off before enjoying the complimentary yoga class. However, I know I’ll be back again for a free Sunday class with these rock stars soon.
To give you a taste of what it was like, I grabbed some footage on my iPhone. They have even more pictures of the space, their ambassadors, and their classes on the lululemon athletica Chelsea Facebook page so be sure to check it out.
Welcome to Europe lululemon! And so it begins.