Soft corporate cultures allow you to be mediocre. They coddle and focus on the weakest team members. They put policies before people. Their leaders want people to get the work done the way it’s always been done. They protect inefficiencies. Their visions and strategies are riddled with buzz words that their own employees don’t understand (if they have a vision or strategy at all). People blame others for why they themselves aren’t great. Everyone is welcome.
Hard cultures push you towards greatness. They challenge, challenge, challenge, and then support their people. There is no room for excuses. They encourage the relentless pursuit towards goals (especially BHAGs). Leaders continually look for new creations and re-inventions of processes and products. They are quick, tech-savy, and smart. Their visions are bold and easily understood by all stakeholders. People take responsibility for their own lives and decisions – without any ego. Only those striving to be great are welcome.
Pros and cons exist for both types of cultures, so what is “better” is really what resonates with you more on a personal level. Are you looking to be protected or pushed? Do you want to make a difference or make money, or both? Are you content being in the mundane, or do you feel drawn to people striving for something more?
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