Advertising to Advance Society

I admit it. I swoon over creative marketing. It’s one of my many inspirations and favourite guilty pleasures.

The best kind of marketing, in my opinion, is done for organizations or causes that try to advance society. They usually don’t have the funds to blow on big (and unsuccessful) marketing, so they make what they make count. None of this “buy this beer to be cool” or “grab this face wash to be attractive.” I’m talking…

and…

Solidarités International: Water talks from La Boite Concept on Vimeo.

and…

These ads remind me of the importance of business. It’s not all about profit. Nor the fancy titles or the enjoyable expense accounts. It’s about changing minds. And yes, there are issues we currently need a lot of minds changed for. If a 2 minute video can play a part in that – awesome. It at least created a spark.

And the spark is all we need.

Pick of the post: Switchfoot – Awakening (official music video)

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