Mediocre communities

… are usually built around mediocre experiences. Great communities are built around great common experiences.

As Guy Kawasaki says in his old post “The Art of Creating a Community“:

Create something worth building a community around. This is a repeated theme in my writing: the key to evangelism, sales, demoing, and building a community is a great product. Frankly, if you create a great product, you may not be able to stop a community from forming even if you tried. By contrast, it’s hard to build a community around mundane and mediocre crap no matter how hard you try.

What product are building a community around? A student experience? An empowered team? A great idea? A service that will change the world?

If you offer a great “product” your fans will be dying to connect with one another and evangelize for you. If you don’t have a great product, fix that first before trying to create a community around a mediocre product. All that is required to make this happen is for someone (you) to stand up and fix it.

Your community is waiting….

Pick of the post: Ernie Halter – Whisper

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