The start of a new school year always reminds me of the importance of creating communities. I begin to see student leaders getting ready for their new programs and events while staff, faculty, and alumni spend hours behind the scenes to ensure these students are successful. All parties moving, sometimes in sync, towards creating communities to make the big feel small.
Creating a strong common experience among your people and your brand helps in creating these communities. Every capable tribe has its traditions and its unique qualities that no other tribe has. But creating a community isn’t enough – and this is what I continually need to remind myself of as well.
If there is one thing that is more important than creating a community, its mobilizing it to do good for other communities. I sometimes find myself focusing so much on creating a tribe that I forget why tribes are important in the first place: they can help build other tribes, other communities, other initiatives for the betterment of the bigger whole.
Today marks a full month since I have moved over to this new site (thanks to the help of Andre Malan and James Basnett). It also marks the day I hit 100 subscribers and 1,110 page views, with 75% of visitors coming back everyday. These numbers excited me. (Ya gotta start somewhere right!) It marks the formation of a community and it is overwhelmingly humbling.
—— Slap back to reality ——
The number of people in your tribe isn’t important. It’s the impact your tribe makes that is important. I can’t record the number of people that made a smarter hiring decision, changed their marketing approach, or focused on adding real value to the lives of their customers/employees/communities after they stopped by here. That’s what really matters to me though, not a number.
Today, I hope you remind your community of its greater purpose. Not because of this post, but because you know that it’s the right thing to do. You are capable of making a great impact with the community you have created! So, as my sis would say, “Go forth and be fabulous!”
Pick of the post: Parachute – She is Love
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