US Air Force: Dealing with Negative Press Online
I just finished presenting with a great counterpart from UWO, Ryan Rodrigues, on social media strategies and web 3.0 at the CCAE National Conference. Are we communications or technological experts? Not neccesarily. But we’re passionate about it, can see how the strategic (and measurable) opportunities that it presents, and, more importantly, see how it helps enhance the work we do offline.
We both work at large institutions, with many layers or buraucracy, that tend to have very decentralized business practices. Not uncommon with the other universities and colleges at the table. This enviornment tends to allow many “we can’t do this”-type comments. “The structure and environment is just sometimes too hard to initiate change in.”
Hard, but not impossible folks!
One big question from our session – how do you deal with negative feedback online? Some companies have used Twitter to respond/improve customer experiences, others – like the US Air Force – use their 6,000 bloggers.
The image below shows you how they have provided their bloggers with the tools to be successful brand-ividuals, provide accurate and timely information, and still uphold the professional image of the institution they represent. BOO YAH!
Cheers to good times in Hamilton/Toronto!
Pick of the post: Busta Rhymes ft Estelle – World Go Round
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